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Photo reblogged from Luke Seeley with 148 notes
“It happens when nobody is watching”, a high-tech anti-domestic violence advertising for Amnesty International, by ad agency Jung von Matt. It includes an eye-tracking camera that makes the image change from a scene of domestic violence to a photo of a happy couple when someone looks at it. (Via copyranter.)
Cool stuff :) Wonder how much more effective…
When other people see it? o3o But seriously, this is an awesome concept :3
But how will people ever see tha add then? D’:
How did I not know about this?! Crazy…