Attitude. Anagram. Anatomically Accurate. That's Not Dickless (the anagram is for Don Sticksel.)

Ex-Minneapolitan living in Richmond. I'm a grad student at the VCU Brandcenter in the Creative Technology track, where I use technology to create advertising related solutions. Ideas first. Tech second.

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25th June 2009

Photo reblogged from The Daily What with 109 notes

That’s how you do it. Screw the slick image campaigns. thedailywhat: Cigarette Pack Design Concept of the Day: The St. Petersburg Times asked DJ Stout of the design firm Pentagram to imagine what he might offer cigarette manufacturers worried about recently-signed legislation that severely restricts their marketing efforts, and forces them to enhance the warning labels that appear on cigarette packs. Stout replied: Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label. Turning the tables by making the warning label part of the brand? Slick, sinister, smart. See the rest of Stout’s redesign suggestions here. [via.] UPDATE: I believe people commenting on this post are misreading the statement “half of regular users of cigarettes eventually die.” It seems to me Stout is trying to nullify the fear that cigarettes kill by saying “we’re all going to die someday, whether from cigarettes or natural causes, so fuck it.” Keep in mind that this is a design in favor of cigarette use, so the downplaying of death-by-cigarettes is key.

That’s how you do it. Screw the slick image campaigns.

thedailywhat:

Cigarette Pack Design Concept of the Day: The St. Petersburg Times asked DJ Stout of the design firm Pentagram to imagine what he might offer cigarette manufacturers worried about recently-signed legislation that severely restricts their marketing efforts, and forces them to enhance the warning labels that appear on cigarette packs.

Stout replied:

Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.

Turning the tables by making the warning label part of the brand? Slick, sinister, smart.

See the rest of Stout’s redesign suggestions here.

[via.]

UPDATE: I believe people commenting on this post are misreading the statement “half of regular users of cigarettes eventually die.” It seems to me Stout is trying to nullify the fear that cigarettes kill by saying “we’re all going to die someday, whether from cigarettes or natural causes, so fuck it.”

Keep in mind that this is a design in favor of cigarette use, so the downplaying of death-by-cigarettes is key.

  1. joserodriguez reblogged this from thedailywhat
  2. brighteous reblogged this from notdickless and added:
    I’d buy those.
  3. notdickless reblogged this from thedailywhat and added:
    That’s how you do it. Screw...slick image campaigns.
  4. daveatx reblogged this from corinney
  5. corinney reblogged this from kristakilberg
  6. conceitedmuch reblogged this from thedailywhat and added:
    packs must look like. cigarette anyone?
  7. kristakilberg reblogged this from thedailywhat
  8. misssilk reblogged this from thedailywhat and added:
    Ironically, considering that
  9. katherinemichael reblogged this from tearupyourphotos and added:
    I would buy these.
  10. musicismyaeroplane reblogged this from thedailywhat and added:
    hahahaha, only half...smokers will EVENTUALLY
  11. vinj reblogged this from thedailywhat and added:
    very informative
  12. apple-face reblogged this from thedailywhat
  13. puro reblogged this from karlahoney
  14. gatorpop reblogged this from thedailywhat
  15. bluejackal reblogged this from thedailywhat
  16. emcum reblogged this from thedailywhat and added:
    this is probably the best concept ever.
  17. tearupyourphotos reblogged this from thedailywhat
  18. wearenomads reblogged this from thedailywhat and added:
    I’d start smoking again if the packaging looked like that. They look baller as shit hahaha
  19. lexiliu reblogged this from thedailywhat
  20. saitamanodoruji reblogged this from woody
  21. expectationsvsreality reblogged this from thedailywhat and added:
    This reminds me of Thank You For Smoking. Hurry, Nick, make a snappy comeback! Oh wait, you don’t exist /:
  22. sfsoma reblogged this from woody
  23. woody reblogged this from thedailywhat and added:
    If you didnt get the point of this, you are pretty damn stupid… but then again, as my facebook might say and as i had to...
  24. whycurious reblogged this from thedailywhat
  25. milkandmoo reblogged this from thedailywhat
  26. veganshay reblogged this from thedailywhat
  27. myupstairsloft reblogged this from thedailywhat and added:
    I agree to this! I want my dad to stop smoking cause i know where it might lead to :(
  28. karlahoney reblogged this from thedailywhat
  29. strictlyinbluesandreds reblogged this from foxbat and added:
    lol this is nothing compared to new zealand’s cigarette packets.
  30. pdxfreedlund reblogged this from thedailywhat and added:
    Both of my parents are regular smokers and they are convinced that they are untouchable- that other people die from...
  31. j7 reblogged this from thedailywhat
  32. baterya reblogged this from thedailywhat
  33. sundaymondayinsomnia reblogged this from thedailywhat
  34. quitepeculiar reblogged this from thedailywhat and added:
    ¡De algo se tiene que morir uno! Ya sea cáncer o cualquier otra estupidez,...la gente en...
  35. theskatekey reblogged this from thedailywhat
  36. pictureadaykeepsthedoctoraway reblogged this from thedailywhat
  37. albustumbledore reblogged this from thedailywhat
  38. dogandponyshow reblogged this from thedailywhat and added:
    Brilliant design concept for...packages “Turning...tables by...
  39. travismaybe reblogged this from thedailywhat and added:
    understand that these designs...just ideas, but ALL...die....
  40. twiggysnakebitez reblogged this from thedailywhat and added:
    die’ ….the other half
  41. foxbat reblogged this from thedailywhat
  42. architeuthidae reblogged this from thedailywhat and added:
    “All people eventually die.”
  43. nosleeptilhome reblogged this from thedailywhat
  44. leothegreat reblogged this from thedailywhat
  45. henrydionreyes reblogged this from thedailywhat
  46. jasmined reblogged this from thedailywhat
  47. thedailywhat posted this